Google is having the capacity to capture in the micro-moments where there is need to act. Link from Google My Business to your site for reviews can act as positive review generator, if handled properly.
Importance of customer reviews for business
It is a well known fact that an extremely powerful tool named Google My Business is freely available in the internet. Now i am going to find an answer to the question most business people ask. Why this tool is so powerful? The answer to this seemingly difficult and important question is very simple. The answer to this question is that the Google My Business is very powerful because 80 % of the business searches taking place in the web are through mobile phones.
Customer reviews from Google for Business
When a person is in need of any local service or is planning to buy a product, these days he grabs the mobile and google what he is looking for. That search ends in placing a call immediately. Is it the only reason? Of course the answer is no as there is yet another important reason. That is the opportunity to provide customer reviews. It is a very powerful activity as it is the need of the hour. Reviews often provide honest testimony regarding your business which causes the business to improve significantly.
For getting reviews one needs to give a few clicks so that he can create the review section. For some people this seems to be very painful for a lot of reasons. The most important among them is the friction one needs to undergo to get this accomplished.
Now what is friction, really? We can consider friction as anything that can make the life of a person more difficult while interacting online with your business.
Too many clicks is clear indication of a confusing process in computer system for an average person. Too many clicks always cause friction in him. This is only a mild example of the friction stated above. We do not expect any friction in asking a customer to give a review through Google My Business link. Now let us see how can one create a link for his customers to leave their reviews through Google MY Business link.
How to make a link in Google My Business to post reviews by customers?
Place ID of the business is needed for creating a link. To get the place ID you have to go to Google Places API. Click on the link and you will be required to furnish the business information in the concerned box provided for that and click. Your place id will automatically appear below your business name.
Now our next step will be to add your place ID to the URL and create the link. After the link is created, the customers will be able to enter their reviews and rate the business instantly. This is very simple, there is no need to confuse or there is no place for any fuss or friction at all.
Some additional points of interest about Google MY Business and customer reviews obtained through it.
- The best time to ask your customer for a review is shortly after the completion of their purchase. Often a follow-up letter is send asking them to state their experience at the sales centre and their opinion about the product or the service.
- It is always better to be straight forward, simple and direct in your asking for their review.
- Giving incentives or discounts to customers in lieu of their remarks is not allowed. Such practises can lead to banning of your business
- You can ask your customers to focus on a single point of experience
- Request your customers to be honest. Honesty from the part of the customers helps to produce authentic reviews and eliminates contrived reviews.
Now it is up to you as the link has been created and as your customers have started talking about the business you are doing through the online review generator added to your site.